Gaining Insights and Collaborating to Enrich a Virtual Event Experience

Process behind making interactive live stream for Indonesia’s first and largest virtual fashion event

Challenges

One of TADOtv’s case study. Source: entrepreneur.uai.ac.id

Gaining Insights

Evan — works with people in the fashion industry

Fiona — has interest in fashion

Scarlett — a fashion graduate and works as a stylist

Discussing with Other Teams

Video Production Team

Behind the scene of the video production

Livestreaming Platform / Vidio.com

Show Operators

Example of a segment rundown (simplified)

Developing The Experience

“Exclusive” Experience

Samples from exclusive cut on Sebastian Gunawan’s collection

Technical Tricks

Scheduling

Initial user flow (still with the multi-angle views) from TADOtv
Revised user flow that features two VVIP experiences
Visualization on the interactive live stream scheduling

Designing The Interface

Early exploration on visual identity (designed by Far Our Studio)
Every UI elements on the interactive live stream
Final prototype on interactive live stream

Audiences’ Response

Some Instagram stories from audience sharing their VVIP experience

I design experience for brands. Currently designing for Bank Jago @ DKatalis https://edwin.id/